Meet your experts

Our team is comprised of highly respected specialists that bring to the table a diverse range of academic backgrounds. Being certified professionals and practitioners in their field of expertise, they can assess the maturity level of your organization’s performance management capability and offer cutting-edge solutions for improvement.

  • Adrian Brudan

    General Manager of GPA Unit

    Adrian Brudan is the General Manager of The KPI Institute EMEA Region, the global authority on Key Performance Indicators research and education.

    Adrian is an expert researcher, practitioner and consultant with 7+ years of experience in the deployment and implementation of KPI Management Frameworks. He has been involved in designing and delivering the Institute’s KPI educational programs, aimed at competency development in the area of Performance Management and Measurement.

    Adrian is specialized in organizational performance measurement and management capabilities assessment using internally researched and developed performance management maturity model frameworks.

    As an educator, Adrian has facilitated tens of training courses and advisory programs on performance management subject matters in multiple industry settings ranging from oil & gas industry, utilities and healthcare to airline industry. Part of the KPI Institute research analysts team since its inception, Adrian was involved in several international projects reviewing performance management architectures for clients in Australia, South- East Asia, Europe and the Middle East.

    As a consultant, Adrian holds valuable experience both in Performance Management, and Project Management. His expertise and knowledge range from the implementation and review of performance management architecture, to KPI Scorecards and Dashboards design.

  • Andreea Vecerdea

    COO Synaesis

    Andreea Vecerdea is the COO Synaesis at The KPI Institute.

    As Chief Operating Officer, Andreea is in charge of initiating and overseeing operational effectiveness initiatives that improve operations execution at all levels.

    As a consultant, Andreea holds valuable experience in performance management, as she was responsible of supervising the Performance Management System implemented in The KPI Institute, and she reviewed a number of Performance Management architectures for international clients.

    As a Master Trainer certified by The Association for Talent Development, USA, she facilitated training courses and workshops dedicated to performance management, and she held webinars and participated as speaker at several international Conferences.

    As a research analyst, her activity materialized in the documentation of over 500 KPIs from 16 functional areas and 25 industries and the development of publications: ”The KPI Compendium”, “The KPI Dictionary” and ”Top 25 KPIs” Report Series.

  • Doina Popovici

    Head of Performance Audit Services

    Doina Popovici is the Head of Performance Audit Services at The KPI Institute.

    As a Management Consultant, Doina’s activity in the Performance Management field has resulted in the development of the content for the Certified Performance Audit Practitioner Portfolio, an advanced level of recognition designed to validate the experience, applied knowledge and development skills of Certified Performance Audit Professionals. She has had a major contribution in creating awareness in working with KPIs by translating The KPI Institute’s most popular certification course – Certified KPI Professional – in Spanish and making it more accessible to native speaking professionals.

    As an Auditor, she conducted maturity assessment services for several of The KPI Institute's clients such as: Red Sea Global, Saudi Commission for Health Specialties or Vinamilk.

    As a Partnerships Manager, Doina has been involved in designing and implementing the Institute’s Partnership Program and Partnership Business Models. These projects focus on the description of the processes and stages through which training and consulting companies receive Accreditation from The KPI Institute to deliver its educational programs and advisory services. In addition to this, she is part of the TKI committee that validates external facilitators, consultants and assessors as Official TKI Facilitators, Consultants and Assessors.

  • Cristina Mihăiloaie

    Management Consultant and Auditor | Chief Operating Officer, The KPI Institute

    Cristina Mihăiloaie is the Chief Operating Officer at The KPI Institute (TKI), focusing on the operations of the research division, the unit responsible for developing standards, methodologies, and best practices in strategy planning and performance management.

    Committed to making an impact on a larger scale, Cristina embedded her research experience with her passion for training and advising to strengthen her expertise and share knowledge. As a Strategy and Performance Management Expert, she revised the performance management systems of various organizations ranging from government entities to financial institutions, utilities, healthcare, and telecommunications companies.

    Over the past 12 years, she has cumulated around 1,000 hours of training, advisory, and coaching by assisting organizations from USA, Europe, and the Middle East to optimize their performance management architectures. Among representative clients, the following can be mentioned Tourism Development Fund (KSA), ZATCA (KSA), National Grid SA (KSA), Financial Audit Dubai (UAE), Nordea IT Group (Finland), Intensa San Paolo (Romania), European Parliament (Luxembourg).

    Furthermore, Cristina is actively engaged in the continuous improvement of the Integrated Performance Maturity Model to ensure its relevance for the current business landscape, working closely with the Global Performance Audit Unit, the delivery arm of audit services. She also developed the Operational Governance Maturity Model, used by The KPI Institute to assess the extent to which functional areas are properly managed within an organization.

    As a Master Trainer, accredited by the Association for Talent Management (USA), Cristina is delivering certification courses from The KPI Institute’s portfolio such as Certified KPI Professional, Certified Performance Management Professional, Certified Agile Strategy Execution Professional, Certified Performance Management Systems Professional, along with customized in-house training sessions or workshops on similar subjects.

    Her professional experience includes also public speaking engagements online or in-person, for example 2023 Business Pulse: 5 Trends Impacting Strategy and Performance Management (2023, The KPI Institute online event), The Making of Successful Enterprises in a Volatile Business Environment (2021, online event by European Chamber of Commerce of the Philippines and HURIS), Trends in Employee Performance Management (2016, The HR Directors Summit, UK), KPIs, Scorecards and Dashboard for Human Resources (2014, The 15th HR Shared Services Summit 2014, USA).

  • Marcela Presecan

    Head of Research Programs

    Marcela Presecan is Head of Research Programs at The KPI Institute.

    As a senior researcher with the KPI Institute, Marcela was involved in international projects for implementing performance management systems based on the Balanced Scorecard framework at strategic, operational and individual level. Marcela contributed to the development of performance management architectures from various industries including: government, healthcare and finance. Important consultancy projects worth mentioning in this respect include: MEFIC Capital, King Saud University Medical City and Ajman Executive Council. In 2016, during the Performance Management Conference in Romania, Marcela co-facilitated a Masterclass Program on” Developing an Integrated Performance Management System within Modern Organizations” and a workshop on “Building a Performance Culture: Aligning Employees to Organizational Strategy”.

    In terms of professional expertise, Marcela has a 5-year background in financial services and retail banking. Throughout this period, she was involved with the use of financial indicators and performance indexes to facilitate client account management and financial advisory. Throughout her engagement with The KPI Institute Marcela has contributed to the coordination and release of the Top 25 KPI Reports – 2016 Edition. Moreover, Marcela was involved in the coordination and release of the Performance Management in 2014: ASEAN Special Edition report, while also being a part of the editorial team for multiple research publications including: The KPI Dictionaries Series, State of Employee Performance Management, GCC Hospitals Performance, State of Performance Improvement and Key Performance Indicator Practice Report, as well as the Performance Management Magazine.

  • Teodora Gorski

    Managing Director MENA and Head of Consulting Services

    Teodora Gorski is the Managing Director MENA and Head of Consulting Services at The KPI Institute, as well as a Project Management expert with experience in Research, Organizational Development and Human Resources. As a Managing Director, Teodora lead development initiatives to support and enhance the organization’s strategic plan and manages the development and growth of the MENA branch of The KPI Institute.

    Teodora has gained a solid background in working with performance management systems due to her activity as a consultant, trainer and analyst both at the corporate and NGO level.

    As a consultant, Teodora has been involved in projects with a variety of international clients conducting several workshops for setting KPIs at organisational, departmental and individual level, using solutions such as the Balanced Scorecard, operational dashboards and functional performance scorecards. She is an expert researcher, consultant and practitioner with 6 years of experience in the deployment and implementation of KPI Management Frameworks.

    Other significant projects include designing and implementing various corporate expansion projects, implementing performance management systems and business development strategies for the Middle East. She also has experience in working with organizational design when it comes to managing structural change and ensuring organizational capability. Teodora has also been involved in determining companies’ needs for human capital development and building a company's stock of HR to support organizational strategies.

    As an educator, Teodora facilitated sessions on topics such as: Organisational Performance Management, Employee Performance Management, Employee Appraisal, Key Performance Indicators, Balanced Scorecard, Strategy and Leadership. She delivered training courses and workshops in: United Arab Emirates, Oman, Bahrain, Saudi Arabia, Qatar. Malaysia, Vietnam, Indonesia, USA, Romania, Germany and Slovakia.

  • Raluca Vintila

    Management Consultant and Auditor

    Raluca is Management Consultant within The KPI Institute and an Auditor for Global Performance Audit Unit (GPA Unit), the strategy and performance audit division of The KPI Institute, supporting organizations to establish their PMS maturity level.

    She has accumulated a high level of experience in guiding professionals and practitioners in their journey of Implementing Performance Management Systems based on KPIs. Some of the projects: Organizational Architecture Review, Performance Management System Implementation at Organizational, Division and Individual Level.

    She has delivered training courses, workshops, conference presentations, business simulations and webinars related to the use of KPIs in organizational context, performance measurement and improvement to professionals from a variety of domains. She has trained over 3,400 participants in Europe, Africa, Asia and Latin America. The main training programs include: Certified KPI Professional, KPI Essentials and KPI Masterclass, Certified Performance Management Professional and Performance Management for Public Sector.

    Besides her academic and professional development, her involvement in designing educational programs is what recommends her the most. She is involved in the design and development of face-to-face and online learning solutions, related to competency development in the area of Performance Measurement and Management.

  • Fadi Al-jafari

    Management Consultant and Auditor

    As a Management Consultant and Auditor, Fadi has been involved in multiple projects related to designing, implementing and auditing Performance Management Systems, including; formulating objectives, selecting KPIs, documenting KPIs and selecting initiatives on both Strategic and Functional Levels, as well as developing Balanced Scorecards and Dashboards to fit organizational needs. In addition to that, he has been conducting PMS audits to evaluate the maturity level of the organizations' PMS.

    As a Facilitator, Fadi has been delivering Certified Strategy Business Planning Professional, Certified KPI Professional and Practitioner, Certified Performance Management Professional, Certified Employee Performance Management Professional, Certified BSC Professional, Certified Data Analysis Professional and Certified Data Visualization Professional, in both Arabic and English Languages.

  • Mira Kain

    Project Manager and Auditor

    Mira Kain is a Project Manager at The KPI Institute, being responsible for managing and supervising the execution of the consultancy projects, while being involved in the delivery of maturity assessment services.

    She is a certified PMP from PMI-USA, since 2016 with a post-graduate diploma in Project Management from the American University in Beirut. She managed several types of projects, internal and externa ones.

    As a project manager, Mira handles the project from initiation, through execution to completion and closure while keeping an eye over quality control, and strategic objectives of the organization. She manages the project in several methodologies making sure that stakeholders are satisfied, and covering the scope of work, and delivering on time. She also provides support to the project team while creating an environment of both professional and positive at the same time.

  • Muhammad Ali Moustafa

    Management Consultant and Auditor

    Muhammad Ali Moustafa is a Business Management Consultant at The KPI Institute. In his role, he provides business consulting and auditing services, such as, but not limited to, performance management, governance, and compliance audits.

    Muhammad has been involved in projects related to implementing Performance Management Systems (formulating objectives, selecting KPIs, and documenting KPIs) and conducting audit services for The KPI Institute's clients.

    His professional experience is diverse; Muhammad had the opportunity to work on advisory projects with different organizations, ranging from multinationals to startups. His skillset with data analysis tools and research gave him the advantage of providing data-driven insights and recommendations.

    Muhammad is a Certified Professional of Requirements Engineering (CPRE) from the International Requirements Engineering Board (IREB), in addition to being a Certified KPI Professional (C-KPI), a Certified Performance Management Systems Audit Professional (C-PA), and a Certified Balanced Scorecard Professional (C-BSC) from The KPI Institute.

  • Mariham Magdi

    Management Consultant and Auditor

    Mariham Magdy is a passionate HR, Strategy & Management Consultant, Trainer, Business Journalist, and AWARD WINING Writer from the ROI Institute in the US for the BEST ROI Article 2018, with a demonstrated history of working in the oil & gas industry for more than 14 years, with an extensive experience in HRM starting from building an HR department from scratch till managing capably all HR department different functions.

    As a Trainer, Mariham has completed more than 2000 training hours for learners at different age groups (from 20-60 years old) and at different seniority levels (Fresh Grads - Juniors- Middle & Senior Mgmt.). In her collaboration with The National Training Academy in Egypt, she provided training to different governmental entities including the Administrative Prosecution Authority, The State Lawsuits Authority, and others.

    As a Consultant, Mariham strives to provide a professional management for the different HR functions & activities throughout new organizations, based on the latest trends & updated scientific / practical studies in the HR field, through implementing cost-effective solutions. She has developed from scratch the HR departments for several companies, using a well-defined methodology with tangible outcomes, satisfying essentially the legal labor requirements in addition to the business strategic objectives.

  • Alin Sonda

    Management Consultant and Auditor

    Alin Sonda is an experienced professional with relevant organizational skills, passionate about monitoring and improving performance using balanced scorecard tackling challenges with a broader perspective and a positive attitude. He has over 10 years in the banking sector. He acquired skills in performance measurement and improvement, training, coaching and coordinating teams, sales and project management, auditing and financial analysis.

    As a trainer, Alin has facilitated open, online and in-house training courses on Key Performance Indicators and Performance Auditing, designed to support performance measurement and improvement. He drives value for client organizations by training professionals, providing consulting services and solutions, to improve performance management practices.

    As an auditor, he holds valuable experience in the design and implementation of internal processes to properly identify and assess risk and compliance with regulations and reporting requirements. His expertise and knowledge range from auditing and risk assessment to operational and overall performance improvement.

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