Speakers Lineup

Abdulaziz H. Abalkhail

Organizational Performance General Manager

ZATCA

About

Abdulaziz Abalkhail is the General Manager of Organizational Performance at ZATCA. A seasoned and results-driven leader with over 14 years of experience, primarily within government agencies, he specializes in strategic performance management and digital transformation. He is experienced in leading large-scale mergers, transforming organizational performance, and implementing strategies to drive operational efficiency.

He has a proven track record in leading cross-functional teams, driving strategic initiatives, and contributing to national projects aligned with Vision 2030. He is committed to promoting a culture of innovation, driving continuous improvement, and delivering impactful solutions that align with national objectives and organizational growth. He is passionate about empowering teams, encouraging leadership potential, and championing initiatives that drive sustainable success, nurturing collaboration and long-term benefits.

Badreddin Ibrahim Alharithy

Strategy & Transformation Director

Albawani Holding

About

Badreddin Alharithy is a seasoned Strategy and Transformation Expert with over 15 years of experience leading complex transformation initiatives across the public and private sectors. Currently serving at Albawani Holding, he plays a key role in driving strategic planning, performance management, and organizational excellence.

His background combines industrial engineering with an executive MBA from ESSEC Business School, France. He has led the establishment of a series of strategy offices and enterprise PMOs and has overseen the successful execution of major programs aligned with Vision 2030.

A former Director at PwC and current Vice Chair of the IASP Strategy Experts Council, Badreddin is known for bridging global strategy frameworks with practical, high-impact execution in the Saudi and Gulf context.

Anas Alkeaid

Head of Strategic Planning

Literature Publishing Translation Commission

About

With over eight years of experience in strategy, performance management, and project management across public and private sectors, Anas has led key initiatives contributing to national transformation goals, including those aligned with Vision 2030.

He currently serves as Head of Strategic Planning at the Literature, Publishing, and Translation Commission, where he oversees the development and execution of strategic plans that drive cultural growth and sectoral advancement. Anas holds a master’s degree in engineering management from the University of South Florida and a bachelor’s degree with honors in Electrical Engineering from King Saud University. Passionate about enabling transformation, he remains committed to creating long-term value and contributing to the Kingdom’s development through thoughtful, purpose-driven leadership

Abdulmohsen K. Alraimi

Excellence Programs and Quality Monitoring Director

ZATCA

About

Abdulmohsen K. Alraimi is an Industrial Engineer graduate from King Fahd University of Petroleum and Minerals with 8 years of experience, a results-oriented leader dedicated to driving organizational excellence. His track record in digital transformation and quality management is marked by consistently achieving significant improvements and top-tier recognition for organizations.

He specializes in leading initiatives that enhance digital platforms and customer experiences, securing high rankings in national maturity and transformation indexes. His expertise includes implementing and certifying various ISO quality standards and guiding entities to prestigious institutional excellence awards. He excels at developing robust quality management systems, optimizing operational processes, and cultivating a strong culture of excellence through strategic planning, training, and employee engagement, ensuring remarkable advancements across all sides of an organization.

Abdulhadi al Ghamdi

Performance Management Senior Manager

Riyadh Airports

About

Abdulhadi al Ghamdi is an experienced HR professional with over 10 years of expertise in organization development, strategic workforce planning, compensation and benefits, and performance management. He has successfully led initiatives that improve workforce effectiveness, optimize compensation structures, and drive performance-based cultures. He is passionate about projects that support both employee growth and organizational success.

Ahmed Bin Shuail

Senior Director, Head of Strategy and Planning Department

Public Investment Fund

About

Ahmed is a highly accomplished leader in strategy and business transformation, with more than a decade of experience driving impactful change in Saudi Arabia. As Senior Director and Head of Strategy and Planning at the Public Investment Fund (PIF), he leads the fund corporate strategy management and PIF vision realization program.

His previous experience includes a significant contribution to Vision 2030 in his role as Executive Advisor at the Ministry of Municipal and Rural Affairs, as well as to the digital transformation at the Saudi Stock Exchange (TADAWUL). Ahmed holds an Executive MBA from HEC Paris, a Master’s in Engineering Management from Santa Clara University, and a Bachelor’s in Computer Engineering from King Saud University

Zainab Hamidaddin

Executive Director – Employee Engagement and HR Business Partners

Red Sea Global

About

Zainab Hamidaddin is the Executive Director of Employee Engagement and HR Business Partners at Red Sea Global (RSG). She leads the Engagement and Culture function, shaping a workplace where employees are inspired by the company’s mission and values, while also overseeing colleague wellbeing, internal communications, and HR business partnering. With more than 18 years of experience in human resources, Zainab has developed expertise across total rewards, talent development, HR operations, shared services, and systems. She has held leadership roles with major organizations such as Saudi Entertainment Ventures and Nestlé, where she designed HR programs that enhanced performance, strengthened culture, and supported long-term business growth. She holds an Executive MBA from HEC Paris and a BSc in Management Information Systems from the University of Sharjah.

Abdullah Almofleh

VP of Corporate Strategy

SAMI Advanced Electronics Company

About

Abdullah Almofleh is a result-driven, talented business leader with more than 16 years of experience in the Saudi market, leveraging a proven record of growth accomplishments in business operations, management, and strategic transformation. He aspires to further extend his professional experience and develop distinct leadership talents, to support the Saudi Vision 2030.

Mohammed Sulieman Al’Mohd

Head of EPMO

Red Sea Global

About

Mohammed Sulieman Al’Mohd is a seasoned Business Management professional with extensive expertise in strategy execution, governance, and organizational transformation. He currently leads the Enterprise Project Management Office (EPMO) at Red Sea Global, where he has been instrumental in driving large-scale initiatives that align with the company’s ambitious vision and contribute to the Kingdom’s national transformation agenda. Prior to this role, Mohammed gained valuable regional experience as a Consultant at PwC, where he successfully guided government entities and private organizations through complex transformation programs. With a proven track record of building sustainable project management frameworks, he has established one of the most advanced and innovative PMO practices in Saudi Arabia, setting new benchmarks for excellence in delivery and performance management.

Talal AlMalki

Senior Director of Corporate Planning & Performance

Red Sea Global

About

Talal AlMalki is the Senior Director of Corporate Planning & Performance at Red Sea Global (RSG), where he plays a key role in shaping organizational strategy, driving performance excellence, and embedding a culture of continuous improvement. He holds a Master’s Degree in Business Process Management (BPM) from the Queensland University of Technology, Australia, equipping him with strong expertise in process optimization and strategic planning. Known for his deep intellectual curiosity and forward-thinking approach, Talal has made innovative contributions to the design and implementation of modern business frameworks, enabling organizations to achieve greater efficiency, alignment, and long-term value creation. His leadership reflects a balance of analytical rigor and creative problem-solving, positioning him as a thought leader in corporate planning and performance management within the Kingdom of Saudi Arabia.

Dr. Majid Alsubaie

Director

The KPI Institute for Training

About

Dr. Majid S. Alsubaie is the Director of The KPI Institute in Saudi Arabia, where he leads strategic performance initiatives aligned with Vision 2030 across government and industry. With a PhD in Project Management in Information Systems and over a decade of international experience, he specializes in performance management, digital transformation, and hybrid agile project delivery. Dr. Alsubaie is a certified expert in KPIs, strategy, and agile methodologies, and an academic fellow with published research in strategy, cyber security, agile management, and organizational performance.

Akram Felemban

Senior General Manager, Corporate Performance and Excellence

Saudi Conventions and Exhibitions General Authority (SCEGA)

About

Akram Felemban is a senior executive leader specializing in corporate performance management, strategy development, and business excellence. With over 18 years of progressive experience across the public sector in Saudi Arabia, he has played a pivotal role in designing and implementing frameworks that drive organizational transformation, accountability, and long-term impact. Currently serving as Senior General Manager of Corporate Performance and Excellence at the Saudi Conventions and Exhibitions General Authority (SCEGA), Akram oversees the development of national-level KPIs, governance frameworks, and performance dashboards that align with Saudi Vision 2030 priorities. His leadership integrates data-driven decision making with a culture of continuous improvement, enabling organizations to achieve higher standards of efficiency and innovation. Previously, Akram held leadership roles in strategy and corporate planning across government entities, where he was recognized for establishing robust performance systems, introducing excellence models, and guiding organizations through complex change management journeys. Beyond his executive roles, Akram is passionate about advancing thought leadership in performance and excellence. He frequently contributes to professional forums, knowledge exchanges, and advisory boards, promoting best practices that strengthen corporate resilience and value creation in the region.

Alyn Bailey

Group Chief Strategy & Transformation Officer

Albawani Holding

About

Alyn Bailey is a C-suite strategy and transformation leader with 20 years of experience driving global strategies and large-scale organizational change. With a decade in Big Four consulting and a track record across multiple sectors worldwide, Alyn specializes in building transformation roadmaps and leading complex change initiatives. Known for uniting people around shared goals, Alyn has successfully led projects in strategy development, organizational design and restructuring, operational efficiency, capability building, ESG, M&A, culture change, supply chain, finance and HR transformations, and innovation.

Tor Inge Vasshus

Founder & CEO

Corporater

About

Tor Inge Vasshus is the founder and CEO of Corporater – a global software company that enables medium and large organisations to manage their entire business on a single platform with customers worldwide, including Fortune 500 companies. Tor Inge is the recipient of prestigious entrepreneur awards, an experienced practitioner of business management methodologies, a dynamic speaker on the topics of technology trends and integrated software solutions, and a trusted strategy advisor to CEOs of companies worldwide. He founded Corporater with a vision to create a software that would enable organizations to mirror their unique business processes, structures, and drive measurable business outcomes. Today, Corporater operates on a global scale and stands as the world’s leading Business Management Platform, an enterprise-grade software that enables organizations to create a digital twin of their organization, automate processes, and manage a wide range of GRC, performance management, strategy, and other business activities on a single platform.

Adrian Brudan

CoFounder & General Manager

GPA Unit

About

Adrian Brudan is an expert researcher, practitioner, and consultant with over 15 years of experience in the field of strategy and performance management. Over the past decade, he has played a pivotal role in designing and delivering The KPI Institute’s core certified programs, while leading numerous performance management system implementation projects for organizations worldwide.

Currently serving as Vice President within the broader TKI Ecosystem, Adrian also acts as General Manager and Co‑Founder of the Global Performance Audit Unit (GPA Unit), where he spearheads initiatives that shape the future of performance management maturity assessments.

With a strong academic and research background, Adrian has been instrumental in advancing the discipline of strategy and performance management system maturity assessments. He has contributed to multiple research studies through both his professional and doctoral work and is currently finalizing his PhD, focusing on the impact of maturity assessments on organizational performance.

Borbala Pentek

Head of Research & Publishing

GPA Unit

About

Bori serves as Head of Content and Insights at GPAU, where she leads the development of editorial content grounded in subject-matter expertise within the performance management maturity niche. Her passion for employee well-being through conscious leadership and internal corporate social responsibility shapes her content development, allowing her to create material that connects performance optimization with human-centered values.

In addition to her content role, Bori is a certified assessor working across all five GPA Unit capabilities, with a particular interest in the dynamics of Employee Performance Management and Performance Culture. She has contributed to audit engagements for clients including Red Sea Global, Riyadh Airport Company, and the Zakat, Tax and Customs Authority.

Her work aims to bridge frameworks with lived practice, making performance maturity more accessible and actionable.

Doina Popovici

Head of Maturity Assessment Services

GPA Unit

About

Doina Popovici is an experienced consultant specializing in strategic planning, performance management, and organizational maturity assessments. As Head of Maturity Assessment Services & Assessors Accreditation at the GPA Unit, she leads global implementation of maturity assessments that drive strategic alignment and operational excellence. With over nine years of international consultancy experience, Doina has shaped certification programs, expanded global partnerships, and championed performance excellence through data-driven solutions and assessor capability development.

Teodora Gorski

Head of Strategic Partnerships & Growth

GPA Unit

About

Teodora Gorski is a Strategy and Performance Management Expert with over 12 years of international experience in consulting, advisory, and executive education. As Managing Director MENA and Director of Consulting Services at The KPI Institute, she leads regional operations and advises organizations on the design of Performance Management Systems, KPI Frameworks and Strategy Execution.

She also serves as Head of Strategic Partnerships & Growth at the Global Performance Audit Unit, spearheading initiatives that accelerate performance maturity and institutional excellence across government, corporate, and academic sectors.

Teodora’s expertise spans Strategy, Performance Management, Sustainability, Human Resources, Artificial Intelligence and Organizational Culture. She has led high-impact projects and delivered training in over 15 countries, collaborating with government entities, IT companies, holdings, and universities throughout the Middle East, Europe, and Asia.

A committed academic researcher, Teodora, has authored more than 25 publications on strategy, leadership, sustainability, education, the circular economy, maturity assessment, and performance practices - contributing to both academic insight and applied organizational transformation.

Cristina Mihăiloaie

Head of Innovation & Product Design

GPA Unit

About

Cristina is a passionate Strategy and Performance Management Expert. Her professional views are shaped by over a decade of practice in research, advisory, and training in this field.

As part of the founding team at The KPI Institute, her contribution is reflected in several educational programs, research publications, and academic articles. For the past 10 years, Cristina has been engaged as an SME for the Global Performance Audit Unit to develop and continuously improve its maturity assessment frameworks.

Advocating for impactful strategy planning and performance management worldwide, Cristina is advising organizations from North America, Europe, and the GCC on how to successfully integrate best practices in local contexts.