Speakers Lineup

Abdulaziz H. Abalkhail

Organizational Performance General Manager

ZATCA

About

Abdulaziz Abalkhail is the General Manager of Organizational Performance at ZATCA. A seasoned and results-driven leader with over 14 years of experience, primarily within government agencies, he specializes in strategic performance management and digital transformation. He is experienced in leading large-scale mergers, transforming organizational performance, and implementing strategies to drive operational efficiency.

He has a proven track record in leading cross-functional teams, driving strategic initiatives, and contributing to national projects aligned with Vision 2030. He is committed to promoting a culture of innovation, driving continuous improvement, and delivering impactful solutions that align with national objectives and organizational growth. He is passionate about empowering teams, encouraging leadership potential, and championing initiatives that drive sustainable success, nurturing collaboration and long-term benefits.

Badreddin Ibrahim Alharithy

Strategy & Transformation Director

Albawani Holding

About

Badreddin Alharithy is a seasoned Strategy and Transformation Expert with over 15 years of experience leading complex transformation initiatives across the public and private sectors. Currently serving at Albawani Holding, he plays a key role in driving strategic planning, performance management, and organizational excellence.

His background combines industrial engineering with an executive MBA from ESSEC Business School, France. He has led the establishment of a series of strategy offices and enterprise PMOs and has overseen the successful execution of major programs aligned with Vision 2030.

A former Director at PwC and current Vice Chair of the IASP Strategy Experts Council, Badreddin is known for bridging global strategy frameworks with practical, high-impact execution in the Saudi and Gulf context.

Anas Alkeaid

Head of Strategic Planning Department

Literature Publishing Translation Commission

About

With over eight years of experience in strategy, performance management, and project management across public and private sectors, Anas has led key initiatives contributing to national transformation goals, including those aligned with Vision 2030.

He currently serves as Head of Strategic Planning at the Literature, Publishing, and Translation Commission, where he oversees the development and execution of strategic plans that drive cultural growth and sectoral advancement. Anas holds a master’s degree in engineering management from the University of South Florida and a bachelor’s degree with honors in Electrical Engineering from King Saud University. Passionate about enabling transformation, he remains committed to creating long-term value and contributing to the Kingdom’s development through thoughtful, purpose-driven leadership

Abdulmohsen K. Alraimi

Excellence Programs and Quality Monitoring Director

ZATCA

About

Abdulmohsen K. Alraimi is an Industrial Engineer graduate from King Fahd University of Petroleum and Minerals with 8 years of experience, a results-oriented leader dedicated to driving organizational excellence. His track record in digital transformation and quality management is marked by consistently achieving significant improvements and top-tier recognition for organizations.

He specializes in leading initiatives that enhance digital platforms and customer experiences, securing high rankings in national maturity and transformation indexes. His expertise includes implementing and certifying various ISO quality standards and guiding entities to prestigious institutional excellence awards. He excels at developing robust quality management systems, optimizing operational processes, and cultivating a strong culture of excellence through strategic planning, training, and employee engagement, ensuring remarkable advancements across all sides of an organization.

Abdulhadi al Ghamdi

Performance Management Senior Manager

Riyadh Airports

About

Abdulhadi al Ghamdi is an experienced HR professional with over 10 years of expertise in organization development, strategic workforce planning, compensation and benefits, and performance management. He has successfully led initiatives that improve workforce effectiveness, optimize compensation structures, and drive performance-based cultures. He is passionate about projects that support both employee growth and organizational success.

Ahmed Bin Shuail

Senior Director, Head of Strategy and Planning Department

Public Investment Fund

About

Ahmed is a highly accomplished leader in strategy and business transformation, with more than a decade of experience driving impactful change in Saudi Arabia. As Senior Director and Head of Strategy and Planning at the Public Investment Fund (PIF), he leads the fund corporate strategy management and PIF vision realization program.

His previous experience includes a significant contribution to Vision 2030 in his role as Executive Advisor at the Ministry of Municipal and Rural Affairs, as well as to the digital transformation at the Saudi Stock Exchange (TADAWUL). Ahmed holds an Executive MBA from HEC Paris, a Master’s in Engineering Management from Santa Clara University, and a Bachelor’s in Computer Engineering from King Saud University

Zainab Hamidaddin

Head of Employee Performance Management Office

Red Sea Global

About

Zainab Hamidaddin is the Executive Director of Employee Engagement and HR Business Partners at Red Sea Global (RSG), a closed joint stock company wholly owned by the Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund.

Zainab leads the Engagement and Culture function for RSG, as the global multi-project developer works to set new standards in sustainable development by leading the world towards a more sustainable future, showing how responsible development can uplift communities, drive economies, and enhance the environment.

She is responsible for developing an organizational culture that produces high levels of workforce engagement, where people feel a commitment to the company’s core mission and values. Additionally, she focuses on colleague wellbeing, internal communications, and HR business partnering, where she leads the teams designing and implementing HR initiatives that drive a high-performance culture.

Zainab has over 18 years of experience in human resources, with expertise in total rewards, talent development, business partnering, project management, HR operations, shared services, and HR systems. She has worked extensively with leading organizations, such as Saudi Entertainment Ventures and Nestlé, where she played key roles in developing HR programs and policies aligned with business strategy and generating a competitive advantage for the business in attracting, retaining, and motivating talent and fostering a high-performance culture.

Zainab holds an Executive MBA in Business Administration and Management from HEC Paris, and holds a BSc in Management Information Systems from the University of Sharjah.

Eng. Saad bin Abdulghani Al-Ghamdi

Deputy Minister of Education for Planning

Ministry of Education

About

Eng. Saad Al-Ghamdi is the Deputy Minister of Education for Planning, with a distinguished career across the public and private sectors. He holds an MBA and a Bachelor’s in Computer Engineering from King Fahd University of Petroleum and Minerals, and completed the Strategic Thinking for CXO program at Cambridge Business School.

He previously served as General Director of Strategy and Institutional Performance at the National Water Company, and held multiple planning and budgeting roles at SABIC both in Saudi Arabia and abroad.

Eng. Al-Ghamdi has led major national initiatives, including the Ministry of Education’s “Indicator” strategy implementation project and a comprehensive study on capacity and demand in the education sector. He also played a key role in financial modeling and institutional performance systems within the water and industrial sectors.

He represents the Ministry on several high-level national and international committees, such as the Quality of Life Program, the King Abdulaziz Quality Award, and the Sherpa Committee for Sustainable Development Goal 4 (Quality Education), supporting the Kingdom’s Vision 2030.

Abdullah Almofleh

VP of Corporate Strategy

Advanced Electronics Company

About

Abdullah Almofleh is a result-driven, talented business leader with more than 16 years of experience in the Saudi market, leveraging a proven record of growth accomplishments in business operations, management, and strategic transformation. He aspires to further extend his professional experience and develop distinct leadership talents, to support the Saudi Vision 2030.

Mohammed Sulieman Al’Mohd

Head of EPMO

Red Sea Global

About

Mohammed Sulieman Al Moh’d is a seasoned Business Management professional who leads the Enterprise Project Management Office at Red Sea Global. Having previously led several transformation projects across the region as a Consultant in PwC, he has now established one of the most advanced PMO practices in the Kingdom of Saudi Arabia.

Talal AlMalki

Senior Director of Corporate Planning & Performance

Red Sea Global

About

Talal AlMalki is the Senior Director of Corporate Planning & Performance at RSG. With a Master’s in Business Process Management (BPM) from the Queensland University of Technology, he is recognized for his deep curiosity and innovative contributions to business frameworks.

Adrian Brudan

CoFounder & General Manager

GPA Unit

About

Adrian Brudan is an expert researcher, practitioner, and consultant with over 15 years of experience in the field of strategy and performance management. Over the past decade, he has played a pivotal role in designing and delivering The KPI Institute’s core certified programs, while leading numerous performance management system implementation projects for organizations worldwide.

Currently serving as Vice President within the broader TKI Ecosystem, Adrian also acts as General Manager and Co‑Founder of the Global Performance Audit Unit (GPA Unit), where he spearheads initiatives that shape the future of performance management maturity assessments.

With a strong academic and research background, Adrian has been instrumental in advancing the discipline of strategy and performance management system maturity assessments. He has contributed to multiple research studies through both his professional and doctoral work and is currently finalizing his PhD, focusing on the impact of maturity assessments on organizational performance.

Borbala Pentek

Head of Research & Publishing

GPA Unit

About

Bori serves as Head of Content and Insights at GPAU, where she leads the development of editorial content grounded in subject-matter expertise within the performance management maturity niche. Her passion for employee well-being through conscious leadership and internal corporate social responsibility shapes her content development, allowing her to create material that connects performance optimization with human-centered values.

In addition to her content role, Bori is a certified assessor working across all five GPA Unit capabilities, with a particular interest in the dynamics of Employee Performance Management and Performance Culture. She has contributed to audit engagements for clients including Red Sea Global, Riyadh Airport Company, and the Zakat, Tax and Customs Authority.

Her work aims to bridge frameworks with lived practice, making performance maturity more accessible and actionable.

Doina Popovici

Head of Maturity Assessment Services

GPA Unit

About

Doina Popovici is an experienced consultant specializing in strategic planning, performance management, and organizational maturity assessments. As Head of Maturity Assessment Services & Assessors Accreditation at the GPA Unit, she leads global implementation of maturity assessments that drive strategic alignment and operational excellence. With over nine years of international consultancy experience, Doina has shaped certification programs, expanded global partnerships, and championed performance excellence through data-driven solutions and assessor capability development.

Teodora Gorski

Head of Strategic Partnerships & Growth

GPA Unit

About

Teodora Gorski is a Strategy and Performance Management Expert with over 12 years of international experience in consulting, advisory, and executive education. As Managing Director MENA and Director of Consulting Services at The KPI Institute, she leads regional operations and advises organizations on the design of Performance Management Systems, KPI Frameworks and Strategy Execution.

She also serves as Head of Strategic Partnerships & Growth at the Global Performance Audit Unit, spearheading initiatives that accelerate performance maturity and institutional excellence across government, corporate, and academic sectors.

Teodora’s expertise spans Strategy, Performance Management, Sustainability, Human Resources, Artificial Intelligence and Organizational Culture. She has led high-impact projects and delivered training in over 15 countries, collaborating with government entities, IT companies, holdings, and universities throughout the Middle East, Europe, and Asia.

A committed academic researcher, Teodora, has authored more than 25 publications on strategy, leadership, sustainability, education, the circular economy, maturity assessment, and performance practices - contributing to both academic insight and applied organizational transformation.

Cristina Mihailoaie

Head of Innovation & Product Design

GPA Unit

About

Cristina is a passionate Strategy and Performance Management Expert. Her professional views are shaped by over a decade of practice in research, advisory, and training in this field.

As part of the founding team at The KPI Institute, her contribution is reflected in several educational programs, research publications, and academic articles. For the past 10 years, Cristina has been engaged as an SME for the Global Performance Audit Unit to develop and continuously improve its maturity assessment frameworks.

Advocating for impactful strategy planning and performance management worldwide, Cristina is advising organizations from North America, Europe, and the GCC on how to successfully integrate best practices in local contexts.