This Privacy Policy explains how GPAU Consultancy L.L.C. (“GPAU”, “GPA
Unit”, “we”,
“us”, “our”)
collects, uses, discloses, and protects Personal Data in connection with its consultancy, training,
events, research, digital platforms, and related services.
1. DEFINITIONS AND INTERPRETATION
For the purposes of this Policy:
- “Controller” means G P A U Consultancy L.L.C., with registered address at 101-331, Building –
Mashreq-101, Al Suq Al Kabeer, Bur Dubai, Dubai, United Arab Emirates, registered with the Dubai
Department of Economic Development under License No. 1574452.
- “Processor” means any third party, engaged by a Controller to process Personal Data on its behalf
pursuant to a Data Processing Agreement (DPA).
- “Personal Data” means any information relating to an identified or identifiable natural person, as
defined under applicable data protection laws.
- “Processing” means any operation on Personal Data, whether automated or manual, including
collection, recording, organisation, storage, adaptation, retrieval, consultation, use, disclosure,
dissemination, erasure or destruction.
- “Data Subject” means the individual to whom Personal Data pertains.
- “GDPR” means Regulation (EU) 2016/679 (General Data Protection Regulation).
- “UAE PDPL” means Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (United Arab
Emirates).
- “PDPA” means the Personal Data Protection Act 2010 (Malaysia).
- “Privacy Act” means the Privacy Act 1988 (Cth) (Australia).
- “PDPL (KSA)” means the Personal Data Protection Law issued by Royal Decree No. M/19 of 2021 (Kingdom
of Saudi Arabia), as amended.
- “GCC Data Laws” means data protection statutes, regulations, and guidelines applicable to Gulf
Cooperation Council Member States (including PDPL).
2. SCOPE AND APPLICATION
2.1 This Privacy Policy establishes the comprehensive framework under which GPAU, in
its capacity as Controller, Processor, or joint Controller, undertakes the Processing of Personal Data.
It applies to all business activities and operations conducted by GPAU, whether directly or via
affiliated entities, including but not limited to: - Consultancy services and training programmes; -
Research, analytics, and benchmarking initiatives; - Events, conferences, workshops, and webinars; -
Digital platforms, websites, and mobile applications; - Marketing and promotional campaigns (online and
offline); - Customer relationship management and support services; - Procurement, vendor management, and
supply chain engagements; - Recruitment, employment, and contractor onboarding processes.
2.2 This Policy governs Personal Data collected from or relating to all categories of
Data Subjects, including clients, prospects, suppliers, vendors, contractors, employees, job applicants,
website and application users, and any other individuals whose Personal Data is Processed by GPAU in the
course of its operations.
2.3 The territorial scope of this Policy is global. Where Personal Data is processed
in
or from the United Arab Emirates, GPAU Consultancy L.L.C. complies with UAE Federal Decree-Law No. 45 of
2021 on the Protection of Personal Data and any implementing regulations. Personal Data may be Processed
in any jurisdiction in which GPAU operates, subject to applicable local data protection laws. In
jurisdictions imposing additional requirements (e.g., GDPR, PDPA, Privacy Act, PDPL (KSA), PDPL (UAE),
CCPA/CPRA, PIPEDA (Canada) and UK Data Protection Act 2018), GPAU shall implement any necessary
supplemental notices, consent mechanisms, or Processing procedures to achieve full compliance. In the
event of any conflict between this Policy and mandatory local law, the latter shall prevail to the
extent required.
2.4 This Policy does not apply to data that has been irreversibly anonymised or
aggregated so that individuals are no longer identifiable.
2.5 GPAU personnel, affiliates, contractors, and third-party Processors engaged by
GPAU are required to comply with this Policy, any related policies, and the terms of applicable Data
Processing Agreements (DPAs).
3. CONTROLLER INFORMATION
3.1 Data Controller
GPAU Consultancy L.L.C. acts as the sole Data Controller for
all Personal Data processed in connection with its business activities, including consultancy services,
training programmes, events, research, publications, and digital platforms.
In this capacity, GPAU determines the purposes and means of processing Personal Data collected through
its websites, digital services, professional engagements, and related operations.
In limited circumstances, such as co-branded events, collaborative research projects, or joint
initiatives with external partners, GPAU may act as a joint controller together with one or more
partner
organisations. Where joint controllership applies, GPAU will clearly inform Data Subjects with clear
notice of the arrangement and the respective roles and responsibilities of each Controller at, or
prior
to, the point of collection.
3.2 Registered Details
GPAU Consultancy L.L.C.
Registered address: 101-331,
Building – Mashreq-101, Al Suq Al Kabeer, Bur Dubai, Dubai, United Arab Emirates
Licensed by the
Dubai Department of Economic Development under License No. 1574452
3.3 Data Protection Contact
For any questions about this Privacy Policy or about
how we process Personal Data, Data Subjects may contact: Adrian Brudan, Manager at [email protected].
3.4 Data Subject Acknowledgement
By providing Personal Data to GPAU, Data Subjects
acknowledge that their information will be processed by GPAU Consultancy L.L.C. as the sole Controller,
in accordance with this Privacy Policy and applicable data protection laws.
4. PERSONAL DATA COLLECTED THROUGH WEBSITE INTERACTIONS
GPAU collects Personal Data when individuals interact with its websites, digital platforms, and online
services. The categories of Personal Data collected depend on the nature of the interaction and may
include :
4.1 Contact forms: name, email address, organisation, role, country, message content,
and any additional information voluntarily provided, processed to respond to enquiries and manage
professional communications.
4.2 Event registrations (including conferences, webinars, and executive sessions):
name, email address, organisation, role, country, participation details, and (where applicable) optional
dietary or accessibility requirements, processed to manage participation and related communications.
4.3 Research surveys and assessments: professional profile information, organisational
context, and survey responses, which may include opinions or descriptions of organisational practices,
processed for research, analysis, reporting, and improvement initiatives.
4.4 Newsletter subscriptions and publications: email address, subscription
preferences, and consent records, processed to deliver publications, insights, and updates.
4.5 Gated content downloads (e.g., reports, whitepapers, recordings, podcasts,
on-demand webinars, The Ladder magazine): identity and professional data, together with records of
accessed content and topic interests, processed to provide access and manage follow-up communications in
accordance with stated preferences and applicable legal bases.
4.6 Account creation and knowledge platform access (where applicable): login
credentials, access history, and usage logs, processed to manage secure access and platform
functionality.
4.7 Mandatory fields are clearly identified at the point of collection. Where Personal
Data is required to provide a service or resource, GPAU will indicate the consequences of not providing
such data at the time of collection.
5. Transparency at the Point of Collection
When Personal Data is collected through online forms, registrations, surveys, or gated content on GPAU’s
digital platforms, GPAU provides clear and concise information at the point of collection, including:
- the purpose(s) for which Personal Data is collected;
- the applicable legal basis for Processing;
- whether provision of data is mandatory or optional; and
- how Data Subjects can manage marketing preferences or withdraw consent (where applicable).
This information is presented in a clear and accessible manner to enable informed decisions prior to
submission.
6. PRINCIPLES GOVERNING PROCESSING
In all jurisdictions in which GPAU operates, Personal Data shall be processed in accordance with the
following binding principles, drawn from GDPR Article 5 and equivalent global standards:
6.1 Lawfulness, Fairness & Transparency
6.1.1 Processing shall be lawful only
if and to the extent there exists at least one legal basis under applicable law (e.g., consent, contract
performance, legitimate interests, legal obligations).
6.1.2 Data Subjects shall be provided with
clear, intelligible and easily accessible information regarding Processing activities, consistent with
GDPR Articles 12–14, PDPL transparency requirements, and equivalent obligations under local law.
6.2 Purpose Limitation
6.2.1 Personal Data shall be collected for specified,
explicit, and legitimate purposes and not further processed in a manner incompatible with those
purposes.
6.2.2 Any subsequent Processing for archiving in the public interest, scientific or
historical research, or statistical purposes shall be subject to appropriate safeguards.
6.3 Data Minimisation
6.3.1 Processing shall be adequate, relevant, and limited to
what is necessary in relation to the purposes for which they are processed.
6.3.2 Regular reviews
shall be conducted to ensure Personal Data inventories remain aligned with operational needs and legal
requirements.
6.4 Accuracy
6.4.1 GPAU shall take all reasonable steps to ensure that Personal
Data that are inaccurate with regard to the purposes for which they are processed are erased or
rectified without delay.
6.4.2 Mechanisms for Data Subject-initiated corrections and periodic data
quality audits shall be in place.
6.5 Storage Limitation
6.5.1 Personal Data shall be retained only for as long as
necessary to fulfil the purposes for which they are collected and processed, or as required by
applicable law.
6.5.2 Automated retention schedules and secure deletion protocols shall ensure
compliance with retention obligations set forth in Section 10.
6.6 Integrity & Confidentiality
6.6.1 GPAU shall implement appropriate
technical and organisational measures to protect Personal Data against unauthorised or unlawful
processing and against accidental loss, destruction, or damage.
6.6.2 Measures include, but are not
limited to, encryption, pseudonymisation where appropriate, access controls, and secure disposal
procedures.
6.7 Accountability
6.7.1 GPAU shall be responsible for, and be able to demonstrate,
compliance with these principles ("accountability").
6.7.2 Documentation, internal
policies, training programmes, impact assessments (where required), and regular audits shall form part
of GPAU’s accountability regime.
7. LEGAL BASES FOR PROCESSING
Personal Data shall be processed only where at least one of the following legal bases applies. Where
multiple bases exist, the most specific basis shall prevail:
7.1 Contractual Necessity
7.1.1 Processing is necessary for the performance of a
contract to which the Data Subject is a party or to take steps at the Data Subject’s request prior to
entering into a contract (e.g., provision of consultancy services, training programmes, or event
registrations).
7.1.2 GDPR: Article 6(1)(b); PDPA: Section 6(1)(c); Privacy Act: Section 16A(1)(b);
PDPL: Article 8(c).
7.2 Compliance with Legal Obligations
7.2.1 Processing is necessary for compliance
with a legal obligation to which the Controller is subject (e.g., tax, anti-money laundering,
record-keeping, employment law obligations).
7.2.2 GDPR: Article 6(1)(c); PDPA: Section 6(1)(d);
Privacy Act: Section 16A(1)(c); PDPL (KSA): Article 8(d), PDPL (UAE): Articles 4–6 (as applicable).
7.3 Consent
7.3.1 The Data Subject has given freely-given, specific, informed, and
unambiguous consent to the Processing of Personal Data for one or more specified purposes (e.g.,
marketing communications, profiling, transfer to third parties).
7.3.2 Consent shall be evidenced by
a clear affirmative act, and Data Subjects shall be informed of the right to withdraw consent at any
time, without affecting the lawfulness of processing based on consent prior to withdrawal.
7.3.3
GDPR: Article 6(1)(a) & Article 7; PDPA: Section 9; Privacy Act: Sections 6(1)(a), 7(1); PDPL:
Article 8(a).
7.4 Legitimate Interests
7.4.1 Processing is necessary for the purposes of the
legitimate interests pursued by the Controller or a third party, provided such interests are not
overridden by the fundamental rights and freedoms of the Data Subject.
7.4.2 Legitimate interests may
include, but are not limited to, fraud prevention, network security, business development, and client
relationship management.
7.4.3 A documented Legitimate Interests Assessment (LIA) shall be conducted
to balance the interests of the Controller against the rights of Data Subjects.
7.4.4 GDPR: Article
6(1)(f); PDPA: Section 6(1)(b); Privacy Act: Section 16A(1)(d); PDPL: Article 8(f).
7.5 Vital Interests and Public Interest (where applicable)
5.5.1 In exceptional
circumstances, processing may be necessary to protect the vital interests of the Data Subject or another
person, or where processing is required for the performance of a task carried out in the public interest
or in the exercise of official authority.
7.5.2 GDPR: Articles 6(1)(d) & (e); PDPL: Article 8(e).
8. Marketing Communications
GPAU processes Personal Data for marketing and outreach purposes in a controlled and lawful manner, in
accordance with applicable data protection laws.
Marketing communications may be sent in the following circumstances:
8.1 Subscription-based communications (Consent): where a Data Subject explicitly
subscribes to receive newsletters, publications, or updates, GPAU relies on consent and maintains
consent records. Consent may be withdrawn at any time.
8.2 Service-related communications (Non-marketing): where a Data Subject registers for
an event, webinar, research initiative, training programme, or accesses gated content, GPAU may send
communications necessary to deliver the requested service (e.g., confirmations, access details,
logistical updates). Such communications are not direct marketing.
8.3 Professional relationship communications (B2B context – Legitimate Interests where
permitted): where GPAU has an existing professional or contractual relationship with a Data Subject,
GPAU may send limited communications relevant to the Data Subject’s professional role and interests,
where permitted by applicable law and based on legitimate interests. Data Subjects may object at any
time.
8.4 Data Subjects may opt out of marketing communications at any time by using the
unsubscribe mechanism included in each marketing message or by contacting GPAU directly. Withdrawal of
marketing consent does not affect the delivery of service-related communications or communications
required to comply with legal or contractual obligations.
9. Gated Content, Follow-Up Communications and Automation
Where Data Subjects access gated content on GPAU’s digital platforms (including research reports,
publications, webinars, or recorded sessions), GPAU may process Personal Data in order to:
- provide access to the requested content and deliver related service communications;
- send limited follow-up communications related to the topic accessed, in accordance with the Data
Subject’s stated preferences and applicable legal bases; and
- record interactions within GPAU’s CRM systems to manage preferences, measure engagement, and improve
relevance of communications.
GPAU may apply basic segmentation or classification (such as sector, professional interests, or
engagement with content) to tailor communications. GPAU does not carry out automated decision-making,
including profiling, that produces legal effects concerning individuals or similarly significantly
affects them.
Data Subjects may opt out of follow-up marketing communications at any time using the unsubscribe
mechanism provided or by contacting GPAU directly. Service-related communications necessary to deliver
requested content or manage participation may continue where required.
10. Cookies, Analytics and Similar Technologies
GPAU uses cookies and similar technologies on its websites and digital platforms to support website
functionality, security, measurement of usage, and improvement of user experience.
Cookies may be categorised as:
- Strictly necessary cookies (required for operation and security);
- Functional cookies (supporting enhanced functionality and preferences);
- Analytics cookies (supporting measurement and performance analytics); and
- Marketing cookies (supporting communication relevance where applicable).
Where required by applicable law, GPAU obtains user consent prior to placing non-essential cookies
(including analytics and marketing cookies). Consent preferences are managed through a cookie consent
banner and may be updated at any time via the cookie settings mechanism available on the relevant
website.
GPAU may use analytics and marketing technologies provided by third parties (including web analytics and
CRM-related tracking tools) to support performance measurement and engagement analysis. Such tools are
configured and governed in accordance with applicable data protection laws and GPAU’s internal controls.
11. CATEGORIES OF PERSONAL DATA
11.1 The following categories of Personal Data may be collected, processed, and
retained by GPAU in connection with its training, consultancy, research, events and related operations:
| Category |
Description & Examples |
Purposes |
Legal Basis |
| Identity & Contact Data |
Full name, title, employer, business address, email address, telephone number |
Participant registration, account administration |
Contract, Consent |
| Professional & Academic Data |
Job title, department, organisation, qualifications, professional certifications,
educational background |
Eligibility assessment, course-placement, reporting |
Legitimate Interest, Consent |
| Training Registration Data |
Course selections, attendance records, registration dates, payment details |
Course scheduling, attendance tracking, invoicing |
Contract, Legal Obligation |
| Training Content & Evaluation Data |
Assessment scores, test results, certification outcomes, feedback forms, trainer
evaluations |
Certification issuance, performance analysis, quality assurance |
Contract, Legitimate Interest |
| Audio/Video Recording Data |
Video recordings of live training sessions, webinar recordings, photographs, participant
Q&A transcripts |
Training delivery, on-demand access, compliance with contract terms |
Legitimate Interest, Consent |
| Technical & Usage Data |
IP address, device identifiers, browser type, access times, clickstream data |
Platform security, system performance monitoring |
Legitimate Interest |
| Communications Data |
Email correspondence, chat logs, support tickets, survey responses |
Customer support, marketing communications |
Consent, Legitimate Interest |
| Marketing & Preference Data |
Subscription status, marketing preferences, opt-in/opt-out records, profiling data |
Direct marketing, personalised promotions |
Consent, Legitimate Interest |
| Transactional & Financial Data |
Billing information, transaction history, contract documents |
Billing, financial reconciliation, audit compliance |
Legal Obligation |
| Sensitive Data (where applicable) |
Government ID numbers, nationality, professional membership IDs (e.g., ISO, PMI),
special dietary requirements |
Regulatory compliance, event accommodation |
Consent, Legal Obligation |
11.2 Recording of Training Sessions
Where training sessions (live or virtual) are
recorded, Data Subjects will be notified in advance and provided the opportunity to object. Recordings
may capture audio, video, and screen-share content and will be processed for:
- On-demand access for registered participants;
- Post-event reviews and quality improvements;
- Internal training material development;
- Compliance with contractual or regulatory record-keeping obligations.
11.3 Special Category Data
In exceptional circumstances, where participants
voluntarily provide Special Category Data (e.g., health or accessibility needs), such data will only be
processed with explicit consent, documented safeguards, and strictly for the purposes communicated at
the point of collection.
11.4 Data Source & Collection Methods
Personal Data may be obtained directly
from Data Subjects (e.g., via registration forms, surveys, assessments), indirectly from technical
systems (e.g., learning management platforms, webinar tools), or from third parties (e.g., employer HR
systems, accreditation bodies). All collection methods shall adhere to the principles of transparency
and purpose limitation.
12. DATA SHARING, MARKETING & CRM GOVERNANCE
12.1 Use of CRM Systems
GPAU Consultancy L.L.C. maintains and operates a Customer
Relationship Management (CRM) system for the purpose of managing client relationships, marketing
preferences, course participation, contractual documentation, and communications history. The CRM is
configured to:
• Record and manage consent and objection preferences;
• Support Data Subject rights (access, erasure,
objection);
• Enforce data minimisation and retention controls.
12.2 Data Sharing with Service Providers
GPAU may share Personal Data with
carefully selected third-party service providers acting as Processors, including:
• IT and cloud service providers;
• Email and marketing automation platforms;
• Event management
and webinar platforms;
• Payment processors and accounting providers.
All such sharing is governed by written Data Processing Agreements and limited strictly to what is
necessary for the contracted services.
12.3 Marketing Communications
GPAU may process Personal Data for direct marketing
purposes only where:
• The Data Subject has given valid consent; or
• GPAU has a legitimate interest and the Data Subject
has not objected.
Marketing communications may include newsletters, event invitations, publications, and service updates.
Data Subjects may opt out at any time using the unsubscribe link in each communication or by contacting
GPAU directly.
12.4 Collaboration & Co-Branded Initiatives
Where GPAU conducts co-branded
events, publications, or projects with external partners, Personal Data will only be shared:
• With prior notice to the Data Subject;
• For clearly defined purposes;
• Under contractual
safeguards and confidentiality obligations.
12.5 Prohibition on Sale of Personal Data
GPAU does not sell Personal Data to third
parties.
12.6 Recordkeeping & Accountability
GPAU maintains records of:
• All Data Processing Agreements;
• Marketing consent logs;
• Objection and opt-out requests;
•
Data sharing assessments.
These records form part of GPAU’s accountability framework under applicable data protection laws.
13. INTERNATIONAL DATA TRANSFERS & SAFEGUARDS
13.1 Overview of Cross-Border Transfers
13.1.1 Personal Data may be transferred
outside the Data Subject’s jurisdiction to enable global service delivery, centralized processing, and
collaboration across the GPAU and authorised third-party service providers.
13.2 GDPR Chapter V Compliance
13.2.1 For transfers from the European Economic
Area, GPAU shall implement one or more of the following safeguards in accordance with GDPR
Articles 44–50:
- Adequacy Decisions: Transfers to countries or territories deemed adequate by the European Commission
(e.g., Australia).
- Standard Contractual Clauses (SCCs): Adoption of the European Commission’s SCCs, supplemented by any
required technical, organisational, or contractual measures.
- Binding Corporate Rules (BCRs): Where applicable, internal governance rules providing consistent
safeguards across international data transfers.
- Derogations: Specific case-by-case derogations (e.g., explicit consent, performance of contract,
public interest) if no other mechanism applies.
13.3 PDPA & Privacy Act Transfers
13.3.1 Transfers from Malaysia shall comply
with PDPA Sections 129–130, requiring either contractual safeguards or supervisory authority
approval.
13.3.2 Transfers from Australia shall adhere to Privacy Act Part IIIC (APP 8), ensuring
that overseas recipients provide comparable protections or that exceptions (e.g., consent, performance
of contract) apply.
13.4 PDPL Local Transfer Restrictions
13.4.1 Under Saudi Arabia’s PDPL, outbound
transfers of Personal Data are permissible only where one of the following is satisfied:
- Transfer to countries with an explicit adequacy decision by the Saudi Data & AI Authority.
- Implementation of contractual clauses approved by the Authority in accordance with PDPL
Articles 36–38.
- Explicit, informed consent obtained from the Data Subject for the specific transfer. 8.4.2 In all
cases, transfers shall be documented, and Data Subjects shall be informed of any intended
cross-border disclosures as part of the local privacy notice.
13.5 Technical & Organisational Safeguards
13.5.1 Regardless of legal
mechanism, GPAU may seek to implement robust safeguards to protect transferred Personal Data, including:
- Encryption of data in transit and at rest.
- Access controls restricting access to authorised personnel only.
- Data localisation measures where required by local law.
- Regular audits and assessments of third-party processors and their security posture.
13.6 Data Transfer Impact Assessments (DTIAs)
13.6.1 For transfers involving
high-risk processing (e.g., sensitive data, volume transfers), GPAU shall conduct a documented Data
Transfer Impact Assessment to evaluate:
- The nature and sensitivity of the data.
- The legal and regulatory environment of the destination country.
- The adequacy of proposed safeguards and residual risks.
13.6.2 DTIAs shall be reviewed periodically and prior to onboarding any new foreign
receiving entity.
13.7 Record-Keeping and Accountability
13.7.1 GPAU shall maintain records of all
cross-border transfer mechanisms, SCCs, BCR approvals, derivate consent forms, and DTIAs, in accordance
with GDPR Article 30, PDPA Section 14, Privacy Act APP 1, and PDPL Article 20.
13.7.2 Such records
shall be retained for a minimum of five years and be made available to supervisory authorities upon
request.
14. KINGDOM OF SAUDI ARABIA (PDPL) COMPLIANCE & DATA GOVERNANCE
14.1 Commitment to PDPL Compliance
Where GPAU Consultancy L.L.C. processes Personal
Data relating to individuals in the Kingdom of Saudi Arabia, it is committed to full compliance with the
Saudi Arabian Personal Data Protection Law (PDPL) and all implementing regulations issued by the Saudi
Data & AI Authority (SDAIA).
14.2 Data Localisation & Transfer Controls
GPAU undertakes to implement data
residency, access control, and cross-border transfer mechanisms consistent with PDPL Articles 36–38,
including:
• Use of cloud or hosting providers that operate data centres within the Kingdom of Saudi Arabia where
required;
• Contractual safeguards approved or recognised by SDAIA;
• Explicit, informed consent
from Data Subjects where legally required.
14.3 Cloud & Infrastructure Standards
GPAU requires that any cloud service
providers, IT platforms, or data hosting partners used for KSA-related Personal Data processing:
• Maintain information security certifications or equivalent standards aligned with ISO/IEC 27001,
ISO/IEC 27701, SOC 2, or comparable frameworks;
• Implement encryption of Personal Data at rest and
in transit;
• Enforce strict access controls, logging, and monitoring.
GPAU is in the process of aligning its internal information security programme with internationally
recognised standards, including ISO/IEC 27001 and NIST Cybersecurity Framework principles.
14.4 Vendor Reliance & Contractual Controls
Where GPAU relies on third-party
cloud or IT providers, such reliance is governed by:
• Data Processing Agreements;
• Security and confidentiality obligations;
• Audit rights and breach
notification clauses.
14.5 Breach Notification (KSA)
In the event of a Personal Data breach affecting
KSA-based Data Subjects, GPAU shall notify SDAIA and affected individuals in accordance with PDPL
requirements.
15. DATA RETENTION & STORAGE
15.1 General Retention Principles
15.1.1 Personal Data shall be retained only for
as long as necessary to fulfil the purposes for which it was collected, to satisfy contractual, legal,
or regulatory obligations, or to establish, exercise, or defend legal claims.
151.2 Retention
schedules and secure deletion protocols shall be implemented to ensure automatic archiving,
anonymisation, or deletion of Personal Data upon expiry of the retention period.
15.1.3 Extensions to
retention periods shall require documented justification, approval by the Data Protection Officer, and,
where applicable, notification to Data Subjects.
15.2 Global Retention & Storage Matrix
| Data Category |
Retention Period |
Rationale |
Storage Locations (Primary) |
| Identity & Contact Data |
5 years post-relationship |
Statute of limitations, audit |
UAE, RO |
| Transactional & Financial Data |
7 years from transaction date |
Tax and financial regulations |
UAE, RO |
| Technical & Usage Data |
2 years rolling |
Service optimisation, security |
UAE (Cloud) |
| Marketing & Preference Data |
Until withdrawal + 1 year |
Proof of consent |
UAE, RO |
| Audio/Video Recordings & Photographs |
2 years after event/session |
On-demand access, quality review |
UAE (Cloud), RO |
| Sensitive Data |
As required by local law |
Regulatory mandates |
UAE, RO, KSA |
15.3 Saudi Arabia (PDPL) Specific Retention & Storage
15.3.1 In compliance with
PDPL and SDAIA requirements, Personal Data originating from or processed within the Kingdom of Saudi
Arabia shall be subject to the following storage and retention controls:
| Data Category |
Retention Period |
Rationale |
Storage Locations (KSA) |
| Identity & Contact Data |
5 years post-relationship |
PDPL statutory limits, audit |
AWS Middle East |
| Transactional & Financial Data |
7 years from transaction date |
Tax, audit, and regulatory compliance |
AWS Middle East |
| Technical & Usage Data |
2 years rolling |
Security, monitoring |
AWS Middle East |
| Marketing & Preference Data |
Until withdrawal + 1 year |
Consent proof, marketing compliance |
AWS Middle East |
| Audio/Video Recordings & Photographs |
2 years after event/session |
On-demand access, quality review |
AWS Middle East |
| Sensitive Data |
As required by PDPL |
Explicit consent, PDPL mandates |
AWS Middle East |
15.4 Secure Disposal & Anonymisation Saudi Arabia (PDPL) Specific Retention &
Storage
15.4.1 Upon expiry of retention periods, Personal Data shall be securely disposed of through
methods including, but not limited to, irreversible anonymisation, secure deletion, or physical
destruction of storage media.
15.4.2 Disposal and anonymisation activities shall be logged, retained
for audit purposes, and verified periodically by the Data Protection Officer.
16. DATA SUBJECT RIGHTS & PROCEDURES
16.1 Overview of Rights
Under applicable data protection laws (GDPR, PDPA, Privacy
Act, PDPL (KSA), PDL (UAE)), Data Subjects are entitled to the following rights with respect to their
Personal Data:
- Right of Access: To obtain confirmation of processing and access to a copy of their Personal Data.
- Right to Rectification: To request correction of inaccurate or incomplete data.
- Right to Erasure (Right to be Forgotten): To request deletion of Personal Data where no lawful basis
for retention exists.
- Right to Restriction of Processing: To limit the manner in which Personal Data is processed.
- Right to Data Portability: To receive Personal Data in a structured, commonly used, machine-readable
format and transmit it to another Controller.
- Right to Object: To object to processing based on legitimate interests, including profiling and
direct marketing.
- Right to Withdraw Consent: To withdraw previously given consent without affecting the lawfulness of
prior processing.
- Right to Complaint: To lodge a complaint with a supervisory authority.
16.2 Procedures for Exercising Rights
16.2.1 Requests shall be submitted in writing
to the Data Protection Officer (contact details in Section 3.4) or via GPAU’s designated online contact
forms.
16.2.2 Upon receipt, GPAU will acknowledge the request within five (5) business days and,
where feasible, provide a substantive response within one (1) month of receipt.
16.2.3 Extensions of
up to two (2) additional months may apply for complex requests, with notification to the Data Subject
and justification for the delay.
16.2.4 No fee shall be charged for requests, except in cases of
manifestly unfounded or excessive requests, in which case a reasonable fee may be levied or the request
may be refused.
16.3 Verification and Security
To protect privacy and security, GPAU may require
Data Subjects to verify their identity before processing a request, using two-factor authentication,
government-issued ID, or other appropriate measures.
16.4 Exceptions and Limitations
16.4.1 The rights outlined in Section 11.1 may be
subject to exceptions or limitations under applicable law (e.g., freedom of expression, public interest,
legal obligations, litigation).
16.4.2 Where an exception applies, GPAU will inform the Data Subject
of the reason for refusal and the possibility of lodging a complaint with a supervisory authority.
16.5 Special Procedures for PDPL
16.5.1 For Saudi Arabia, Data Subjects may also
submit rights requests directly to the Saudi Data & AI Authority (SDAIA) if dissatisfied with GPAU’s
response.
16.5.2 GPAU shall maintain localized request forms in Arabic and English and ensure
compliance with PDPL-mandated timelines for responses.
17. SECURITY MEASURES
GPAU Consultancy L.L.C. maintains and continuously develops a comprehensive information security and data
protection framework designed to align with internationally recognised standards, including ISO/IEC
27001, ISO/IEC 27701, and the NIST Cybersecurity Framework. These measures are implemented
proportionately based on risk, business scale, and regulatory requirements.
17.1 Organisational and Administrative Controls
17.1.1 Adoption and enforcement of
robust privacy and security policies, standards, and procedures aligned with ISO/IEC 27001, NIST
Cybersecurity Framework, and PDPL requirements.
17.1.2 Regular privacy and security training
programmes for all personnel, including mandatory onboarding and annual refresher courses.
17.1.3
Role-based access controls (RBAC) and segregation of duties to limit access to Personal Data to
authorised individuals only.
17.1.4 Background screening and confidentiality agreements for
employees, contractors, and third-party vendors with access to sensitive Personal Data.
17.2 Technical and Physical Safeguards
17.2.1 Encryption of Personal Data at rest
using AES-256 or equivalent, and in transit via TLS 1.2+ or equivalent protocols.
17.2.2 Network
segmentation, firewalls, intrusion detection and prevention systems (IDPS), and secure configuration
baselines to protect against unauthorised access.
17.2.3 Implementation of multi-factor
authentication (MFA) for all administrative and remote access.
17.2.4 Logging, monitoring, and
anomaly detection systems with retention of security logs for a minimum of 12 months.
17.2.5 Secure
disposal of physical media in accordance with NIST SP 800-88 guidelines and secure wiping of electronic
devices.
17.3 Vendor and Third-Party Security
17.3.1 Rigorous due diligence and risk
assessment of third-party vendors, service providers, and cloud partners (where applicable) to verify
security posture and compliance with required standards.
17.3.2 Inclusion of comprehensive security
and privacy obligations in all DPAs and vendor contracts, with right-to-audit clauses and breach
notification requirements.
17.3.3 Periodic review of vendor security assessments, SOC 2 reports, ISO
27001 certifications, and penetration test results.
17.4 Security Assessments and Audits
17.4.1 Regular vulnerability scanning,
penetration testing, and security code reviews conducted by certified professionals.
17.4.2 Internal
and external audits, including annual third-party assessments, to validate compliance with security
policies and legal requirements.
17.4.3 Privacy Impact Assessments (PIAs) and Data Protection Impact
Assessments (DPIAs) for high-risk Processing activities, recorded in GPAU’s risk register.
17.5 Incident Response and Breach Management
17.5.1 A formalised Incident Response
Plan (IRP) establishing roles, responsibilities, and procedures for identification, containment,
eradication, recovery, and post-incident review.
17.5.2 Notification procedures to inform supervisory
authorities (e.g., SDAIA, ICO, OAIC) within statutory timelines (72 hours for PDPL, GDPR, etc.) and
affected Data Subjects when required.
17.5.3 Maintenance of an incident register, root cause
analysis, and corrective action tracking to prevent recurrence.
17.6 Business Continuity and Disaster Recovery
17.6.1 Implementation of resilient
backup and disaster recovery solutions, with regular restoration testing to ensure data integrity and
availability.
17.6.2 Defined Recovery Time Objectives (RTOs) and Recovery Point Objectives (RPOs) for
critical systems and Personal Data stores.
17.6.3 Annual reviews and tabletop exercises to validate
business continuity and disaster recovery plans.
18. CHANGES TO THIS POLICY
18.1 Periodic Review and Governance
18.1.1 This Privacy Policy shall be reviewed
at least annually or more frequently as required by changes in applicable law, technological
developments, or business practices.
18.1.2 All revisions shall undergo legal and compliance review
and be approved by the Data Protection Contact and GPAU’s executive leadership.
18.2 Automated Decision-Making and Profiling
GPAU does not carry out any decision-making based solely on automated processing, including profiling,
which produces legal effects concerning individuals or similarly significantly affects them, as
described in Article 22 of the General Data Protection Regulation (GDPR).
If this ever changes, we will update this Privacy Policy and ensure that such processing is subject to
suitable safeguards, including the right to:
- obtain human intervention,
- express your point of view,
- and contest the decision.
18.3.3 Material Amendments and Data Subject Notifications
18.3.1 Material
changes—such as new processing purposes, additional international transfers, or expanded Data Subject
rights—shall be communicated to Data Subjects in advance of implementation via:
- Email notifications to all affected individuals;
- Prominent notices on GPAU’s websites and digital platforms;
- Localized communications where required by jurisdiction (e.g., Arabic notices for KSA).
18.3.2 Minor operational or editorial updates that do not affect Data Subject rights
or compliance obligations may be implemented without individual notice but will be reflected in the
version history.
18.4 Version Control and Historical Archive
18.4.1 Each publication of the Privacy
Policy shall be assigned a version number and effective date.
18.4.2 An archive of prior versions,
together with a summary of changes, shall be maintained on GPAU’s intranet and made available to Data
Subjects upon request.
18.5 Severability
18.5.1 If any provision of this Policy is held invalid or
unenforceable under applicable law, such provision shall be severed, and the remaining provisions shall
continue in full force and effect.
18.6 Contact for Clarifications
18.6.1 Questions about this Privacy Policy,
including requests for clarification on changes, should be directed to the Data Protection Officer as
specified in Section 3.4.
Effective Date: January 28, 2026