Excellence Forum
Registration & Networking
Conference Chair Welcome Message
Adrian Brudan
GM GPA Unit
From Vision to Execution: Lessons Learned in Strengthening Strategic Planning Maturity
Framing questions: How can organizations strengthen long-term planning by clarifying strategic direction and aligning efforts across the board? What role does integrating strategy and performance management play in turning vision into execution?
Speaker - To Be Announced
Focus Over Volume: How Performance Maturity Redefines What Gets Measured in Performance Management Systems
How can organizations strengthen their performance measurement maturity by focusing on the relevance of what they measure—and what they intentionally stop measuring? What role do performance measures and performance data analysis play in improving performance management and decision-making?
Anas Alkeaid
Head of Strategic Planning at Literature Publishing Translation Commission
From Local Fixes to Institutional Learning: Advancing Performance Improvement Maturity Across the Organization
How can organizations evolve from isolated improvement projects to long-term performance improvement maturity—by aligning improvement efforts with clear performance goals and embedding performance measures that support learning?
Abdulmohsen K. Alraimi
Excellence Programs and Quality Monitoring Director, ZATCA
Panel Discussion: How Strategy and Corporate Performance Leaders Use Maturity Assessments to Drive Business Impact
Moderator: Cristina Mihăiloaie<
Head of Innovation & Product Design, GPA Unit
Speakers:
Ahmed Bin Shuail
Senior Director, Head of Strategy and Planning Department at Public Investment Fund
Abdulaziz H. Abalkhail
Organizational Performance General Manager at ZATCA
Abdullah Almofleh
VP of Corporate Strategy at SAMI Advanced Electronics Company
Alyn Bailey
Group Chief Strategy & Transformation Officer at Albawani Holding
Diogenis Papiomytis
General Manager of Strategy & Business Plan at Matarat Holding
Coffee Break - Socializing
Redesigning Performance Improvement Through Technology: Advancing Performance Improvement Maturity with Intelligent Systems
How are mature organizations leveraging technology to advance performance improvement maturity—transforming isolated fixes into scalable, data-driven, and continuously evolving solutions?
Tor Inge Vasshus
Founder & CEO at Corporater
How to Get Recognized for Performance Excellence
Doina Popovici
Head of Maturity Assessment Services at GPA Unit
Lunch Break
GPAU 3.0 Official Launch
Adrian Brudan
GM GPA Unit
Teo Gorski
Head of Strategic Partnerships & Growth at GPA Unit
Case Study: From Maturity Assessment to Organizational Impact. A Leap from Emergent to Advanced Practices
Framing Statement: True change is not just about the system; it is about the people, the culture.
Badreddin Ibrahim Alharithy
Strategy & Transformation Director, Albawani Holding
Cristina Mihăiloaie
Head of Innovation & Product Design at GPA Unit
When HR and EPM Finally Talk: A Practical Guide to Integrating Performance Management with Learning and Development for HR and L&D Professionals
Framing questions: What is the role of HR professionals in performance management, and how can specific practices enable them to develop performance measures that break silos between HR, L&D, and EPM—driving both accountability and capability building?
Abdulhadi al Ghamdi
Performance Management Senior Manager at Riyadh Airports
When Leadership Listens: Building a Culture that Drives Performance Through Trust
How can mature organizations redefine leadership as a listening practice—where transparency, communication, and shared accountability shape culture? What role does listening play in building a high-performance culture and developing meaningful leadership performance measures?
Mohammed Sulieman Al’Mohd
Head of EPMO at Red Sea Global
Talal AlMalki
Senior Director of Corporate Planning & Performance at Red Sea Global
Panel Discussion: Performance with Purpose - Aligning People, Culture and Strategy
Moderator: Teodora Gorski
Head of Strategic Partnerships & Growth at GPA Unit
Speakers:
Zainab Hamidaddin
Executive Director – Employee Engagement and HR Business Partners at Red Sea Global
Akram Felemban
Senior General Manager, Corporate Performance and Excellence at Saudi Conventions and Exhibitions General Authority (SCEGA)
Manal Kutbi
Organization Development and Performance Director at Soudah Development
Fahad Al-Qadhib
General Manager of Human Resources at Modon
Coffee break & cocktail-hour refreshment
Break and preparation for Awards Gala
Performance Excellence Awards Gala
Opening Remarks
Presentation of Awarding Categories
Strategic Planning Capability
State of the Art: Awarded for Excellence in Strategic Planning
Best in Class: Awarded for The Hallmark of Excellence in Strategic Planning
Performance Measurement Capability
State of the Art: Awarded for Excellence in Performance Measurement
Best in Class: Awarded for The Hallmark of Excellence in Performance Measurement
Performance Improvement Capability
State of the Art: Awarded for Excellence in Performance Improvement
Best in Class: Awarded for The Hallmark of Excellence in Performance Improvement
Performance Culture Capability
State of the Art: Awarded for Excellence in Performance Culture
Best in Class: Awarded for The Hallmark of Excellence in Performance Culture
Employee Performance Management Capability
State of the Art: Awarded for Excellence in Employee Performance Management
Best in Class: Awarded for The Hallmark of Excellence in Employee Performance Management
ntegrated Performance Capability
State of the Art: Awarded for Excellence in Integrated Performance
Best in Class: Awarded for The Hallmark of Excellence in Integrated Performance
