PerforAssess QuickScan Free Access
1 iteration for 5 capabilities
valued at $2,000
1 iteration for 5 capabilities
valued at $2,000
for C-PA Course or for Authorized GPAU Assessor
6 months validity
for Performance Excellence Forum & Awards Gala 2027
9 November 2027, Riyadh, KSA
for Diagnose or Recognized Assessments
6 months validity
9 December 2026 · All times in Riyadh time (GMT+3)
Romania
CEO & Co-Founder, GPA Unit
Adrian Brudan is a strategy and performance management expert, researcher, and consultant with over 15 years of experience. He has played a pivotal role in designing and delivering The KPI Institute’s core certified programs and leading performance management system implementation projects worldwide.
Currently Vice President within the broader TKI Ecosystem, Adrian is also CEO and Co-Founder of the GPA Unit, where he leads initiatives advancing performance management maturity assessments.
With a strong academic and research background, Adrian is finalizing his PhD, focusing on the impact of maturity assessments on organizational performance.
Romania
Director, GPAU Center for Research & Innovation
Head of Innovation & Product Design, GPA Unit
GPAU Accredited Assessor, GPA Unit
Cristina is a passionate Strategy and Performance Management Expert. Her professional views are shaped by 14 years of research, advisory, and training in this field, mostly as part of The KPI Institute where she led the research and product development initiatives including premium educational programs, business publications, and academic articles.
Since 2015, Cristina has been involved in developing performance management maturity assessment frameworks. Currently, Cristina is the Head of Innovation & Product Design as well as an Accredited Assessor for the GPA Unit.
Advocating for impactful strategy planning and performance management worldwide, Cristina is advising organizations from North America, Europe, and the GCC on how to successfully integrate best practices in local contexts, with strong experience in complex industries like aviation, governmental regulators, finance, oil&gas, and conglomerates.
Switzerland
VP Quality, Autoliv EMEA
Romania
Director, GPAU Academy
Head of Assessment & Accreditation Services, GPA Unit
Doina Popovici is an experienced consultant specializing in strategic planning, performance management and organizational maturity assessments, with over 10 years of international consultancy experience.
As GPAU Academy Director and Head of Assessment and Accreditation Services, Doina mentors candidates throughout their accreditation journey and supports them in delivering high-quality assessment services to clients, while overseeing alignment with the Institute for Standards and Accreditation’s standards.
Throughout her career, Doina has contributed to the development and delivery of certification programs for professionals worldwide, as well as to the growth of global partnerships with consultancy firms, helping expand access to professional education and organizational assessment and advisory services.
Romania
Director, SITE (Social Impact Through Excellence)
Head of Partnership & Growth, GPA Unit
Dr. Teo Gorski is a Strategy and Performance Management Expert with over 12 years of international experience in consulting, advisory, and executive education. As Managing Director MENA and Director of Consulting Services at The KPI Institute, she leads regional operations and advises organizations on Performance Management Systems, KPI Frameworks, and Strategy Execution.
She also serves as Head of Strategic Partnerships & Growth at the GPA Unit, advancing performance maturity across government, corporate, and academic sectors.
Teodora’s expertise spans Strategy, Performance Management, Sustainability, Human Resources, Artificial Intelligence, and Organizational Culture. She has led projects and delivered training in over 15 countries, and authored more than 25 publications on strategy, leadership, sustainability, education, and performance practices.
Romania
Director, GPAU Institute for Standards & Accreditation
Head of Content & Insights, GPA Unit
Dr. Bori Péntek serves as Head of Content & Insights at GPA Unit, leading the development of editorial content focused on performance management maturity.
Her passion for employee well-being through conscious leadership and corporate social responsibility shapes her content, connecting performance optimization with human-centered values.
Bori is also a certified assessor across all five GPA Unit capabilities, with a particular interest in Employee Performance Management and Performance Culture.
She has contributed to audit engagements for Red Sea Global, Riyadh Airport Company, and the General Secretariat of Zakat, Tax and Customs Committees, making performance maturity more accessible and actionable.
Romania
Strategy & Performance Cluster Director, The KPI Institute
Mihai Toma serves as Strategy and Performance Cluster Director at The KPI Institute, focusing on enhancing strategy and performance management practices.
As Strategy and Performance Consultant, he leads projects that support organizations in strengthening strategy planning, execution, and performance management capabilities.
With over 13 years of experience across the Middle East, Europe, Africa, and Asia, Mihai has worked across Ministries, Telecommunications, Holding Companies, Oil and Gas, Manufacturing, and Airports.
An international speaker and trainer, he has delivered advisory and training programs in more than 30 countries, supporting executives and practitioners in applying KPI best practices and implementing holistic performance management systems.
Romania
Vice President of the European Parliament
Australia
CEO, The KPI Institute
Dr. Aurel Brudan is the Founder and CEO of The KPI Institute, a global authority in performance measurement and improvement. A recognised researcher and consultant, he has published over 300 research outputs, 100 books, and developed a database of 8,000+ KPIs across 16 functional areas.
His advisory work has supported major management system implementations across Europe, Australia, the USA, and the Middle East. In Saudi Arabia, he has supported the certification of over 6,900 professionals.
As an educator, Dr. Brudan has delivered executive education programmes worldwide, helping organisations strengthen strategy execution and decision-making. His advisory portfolio includes Saudi Aramco, Public Investment Fund, National Australia Bank, the UAE’s Executive Council, and the Royal Commission for Al-Ula.
Saudi Arabia
Group Chief Strategy & Transformation Officer, Albawani Holding
Alyn Bailey is a C-suite strategy and transformation leader with 20 years of experience driving global strategies and large-scale organizational change.
With a decade in Big Four consulting and a track record across multiple sectors worldwide, Alyn specializes in building transformation roadmaps and leading complex change initiatives.
Known for uniting people around shared goals, Alyn has successfully led projects in strategy development, organizational design and restructuring, operational efficiency, capability building, ESG, M&A, culture change, supply chain, finance and HR transformations, and innovation.
Saudi Arabia
Strategy & Transformation Director, Albawani Holding
Badreddin Alharithy is a seasoned Strategy and Transformation Expert with over 15 years of experience leading complex transformation initiatives across the public and private sectors. Currently serving at Albawani Holding, he drives strategic planning, performance management, and organizational excellence.
His background combines industrial engineering with an executive MBA from ESSEC Business School, France. He has led the establishment of strategy offices and enterprise PMOs and overseen major programs aligned with Vision 2030.
A former Director at PwC and current Vice Chair of the IASP Strategy Experts Council, Badreddin bridges global strategy frameworks with practical execution in the Saudi and Gulf context.
Saudi Arabia
Founder & CEO, Lessons Learned Management Consulting
Ahmed has delivered training courses, workshops, conference presentations, business simulations, and webinars focused on Human Resources, KPIs, organizational improvement, and performance management. He has trained more than 4,200 professionals across Saudi Arabia and GCC countries.
Through Lessons Learned Management Consulting and its HR World initiative, Ahmed supports organizations in building high-performing, sustainable, and future-ready workplaces while helping develop the next generation of HR leaders.
Ecuador
Strategy Planning Director, Andes Petroleum
Canada
Associate Director, Strategic Planning & Performance, CFMWS
Bahrain
Founder & CEO, Alansari Consulting
Dr. Saleh Yousif Al-Ansari is a strategy and performance management consultant with more than 18 years of experience in corporate strategy, strategy execution, Balanced Scorecards, KPIs, OKRs, and strategic human resources. He is currently CEO of Alansari Consulting and previously held senior roles in organizational development, workforce planning, and strategic planning in Bahrain.
He holds a PhD in Innovation Management, focused on national innovation strategies, systems, and economic competitiveness, as well as an MBA in Strategic Human Resources Management. His work has included strategy and performance projects for government and private-sector organizations across Bahrain and Saudi Arabia.
United Arab Emirates
Executive Director, EFQM Consulting
Dr. Kamal Albagoury is a UAE Government Excellence Expert and institutional transformation strategist with more than 18 years of leadership experience across the UAE and GCC. His expertise spans government excellence, governance, institutional performance, ISO systems, human capital development, and organizational transformation.
He has contributed to 23+ strategic projects, conducted 50+ strategic audits, and trained more than 5,000 professionals. His work includes supporting government entities in implementing excellence systems, strengthening governance and performance, and developing sustainable institutional capabilities. He is also the author of Excellence Management in Islam.
Jordan
Founder & CEO, Circular Excellence Consultancy
Dr. Eng. Malek Ghazo is a senior management consultant, trainer, and researcher specializing in Circular Economy, sustainability, organizational excellence, and performance management. With 15+ years of experience across the Middle East and Europe, he has advised governments and organizations on strategy, performance, KPIs, benchmarking, sustainability, and continuous improvement. He holds a PhD in Circular Economy, Sustainability and Excellence from the University of Pécs, alongside an MSc in Engineering and Management from the University of Exeter.
The Performance Excellence Digital Forum brings together a diverse group of professionals
CEOs and senior executives · Government and public-sector leaders · Board members · Business unit leaders · Transformation and change leaders
Strategy and performance professionals · Quality and business excellence professionals · Operational excellence teams · HR and people leaders · Organizational development specialists · Teams working with ISO and integrated management systems
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Professional associations · Standards and quality bodies · Certification and accreditation organizations · Chambers of commerce · NGOs and foundations · Knowledge and media partners · Organizations administering quality, excellence or performance awards
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