The highest tier of the GPAU assessor journey - selective and by invitation, representing GPAU in delivering formal recognition assessments to client organizations.
Explore GPAU Accredited Assessor badges reflecting validated expertise and progression through seniority levels, from Specialist to Master, based on experience and performance.
GPAU Accredited Assessor
Strategy and Management Consultant
Abdullah is a Strategy and Management Consultant with 10+ years of experience in performance management, strategy alignment, data analytics, KPI systems, and operational improvement. He enables organizations to unlock their full potential and drive business excellence across multiple industries.
Abdullah is a GPAU Accredited Assessor with extensive auditing experience across diverse sectors, including finance, banking, real estate, and TMT, spanning both public and private organizations. As a key contributor to The KPI Institute's Certified Strategy and Business Planning Professional program, he develops specialized content, tools, and frameworks designed to help organizations streamline strategy, establish robust KPIs, and refine performance management. His expertise empowers clients to transform complex analytics into actionable insights, driving greater efficiency and strategic success.
Public Investment Fund (PIF), KSA | Mobily, KSA | DP World, UAE | Soudah Development, KSA | Riyadh Airports Company, KSA | Bank AlJazira, KSA | Mohammed Bin Rashid Housing Establishment, UAE | TAHAKOM, KSA
GCC | Middle East | Europe
GPAU Accredited Assessor
Head of Content & Insights
Dr. Bori Péntek is a GPAU Accredited Assessor, researcher, consultant, and university lecturer specializing in strategy and performance management maturity, governance communication, and organizational development. With experience spanning consulting, research, higher education, HR, and operations management, she helps organizations understand how strategy, culture, measurement, and people systems interact to shape performance outcomes.
As Head of Content & Insights at GPAU and a member of the GPAU Scientific Advisory Board, she contributes to the development and dissemination of maturity assessment methodologies, research publications, thought leadership content, and organizational excellence frameworks. Her work combines evidence-based assessment with systems thinking to help organizations diagnose performance challenges, identify improvement opportunities, and build sustainable performance cultures.
Red Sea Global, Saudi Arabia – Organizational Performance Management Maturity Assessment | General Secretariat of Tax Committees, Saudi Arabia – Strategic Planning Audit | Mobily, Saudi Arabia – KPI Development, Performance Management & Governance Support | Public Investment Fund (PIF) Ecosystem Organizations – Performance Management Advisory | Saudi Government Entities – Strategy, KPI and Performance Assessments
Middle East | North America | Europe | Southeast Asia
GPAU Accredited Assessor – Master Level
Head of Innovation & Product Design, GPAU
Cristina is a strategy and performance management expert with over 14 years of experience in research, advisory, and executive training. She has designed advisory frameworks, performance maturity models, and KPI systems that help organizations align strategy with execution and translate objectives into measurable outcomes.
As part of the founding team at The KPI Institute, Cristina has led the Research Division and overseen flagship programs such as the Top 25 KPIs Series, the State of Strategy and Performance Management Practice, and the Government Services Index. She has been directly involved in developing best practices that underpin certification programs and advisory methodologies. Among her key contributions is the Integrated Performance Maturity Model by the Global Performance Audit Unit (GPAU), one of the most comprehensive frameworks for performance management, merging academic research with practitioner expertise.
Assessments: CFMWS, Canada | Albawani Holding, Saudi Arabia | ZATCA, Saudi Arabia | Tourism Development Fund, Saudi Arabia | Solutions by STC, Saudi Arabia | ISBD, Saudi Arabia | Roads & Transportation Authority, UAE | Financial Audit Authority, UAE | Power International Holding, Qatar. Training & Advisory: Pride & Service, USA | European Parliament, Luxembourg | National Railways Freight Transportation, Romania | Riyadh Airports Company, Saudi Arabia | SDAIA, Saudi Arabia | National Grid SA, Saudi Arabia | Abu Dhabi Retirement & Benefits Fund, UAE | Dubai Municipality, UAE
North America | Middle East | Europe
GPAU Accredited Assessor – Master Level
Head of Assessment & Accreditation Services, GPA Unit
Partnerships Manager, The KPI Institute
Leading GPAU's assessment and accreditation services, Doina is accountable for the quality of assessment engagements and outputs in accordance with the standards of the GPAU Institute for Standards and Accreditation (ISA). She actively conducts organizational maturity assessments and advisory engagements across strategy, performance management, and institutional excellence.
She builds the assessor faculty and mentors enrolled candidates while leading the accreditation and professional development of GPAU Assessors through their accreditation journey. In parallel, she expands The KPI Institute's global delivery capacity by signing and accrediting Training Partners across LATAM, Europe, Asia, and Africa.
Mobily, KSA | Soudah Development, KSA | Canadian Forces Morale and Welfare Services, Canada | Red Sea Global, KSA | Saudi Commission for Health Specialties, KSA | General Secretariat of Zakat, Tax and Customs Committees, KSA | TAHAKOM, KSA | Riyadh Airport Company, KSA | Golden Africa, Djibouti | Vinamilk, Vietnam | Bank Aljazira, KSA | Cultural Development Fund, KSA | Mohammed Bin Rashid Housing Establishment, UAE | Diriyah Company, KSA | Literature, Publishing and Translation Commission, KSA | STC – IT Platforms, KSA
Middle East | Africa | North America | Europe | Southeast Asia | LATAM
GPAU Accredited Assessor
Performance Management Consultant
GPAU Accredited Assessor
Mariham Magdy is a Management Consultant and GPAU Accredited Assessor with over 20 years of experience helping organizations strengthen employee performance management and organizational effectiveness through integrated human resources, performance management, and organizational development practices.
Her expertise spans employee performance management system design and implementation, human resources management, organizational development, performance culture, strategic planning, employee performance maturity assessments, and executive program facilitation. She is a business journalist and an award-winning writer, recognized by ROI Institute (USA) with the Best ROI Article Award in 2018. She also serves as an instructor for leading academic and executive education institutions.
Saudi Aramco | Riyadh Airports Company | Zakat, Tax and Customs Authority | Saudi Federation for Cyber Security and Programming | TAHAKOM | MODON | Ministry of Human Resources and Social Development | Ministry of Energy | Saudi Electricity Company | Saudi Authority for Data and Artificial Intelligence | Zamil Offshore | Saudi Arabian Military Industries | Extra, KSA
Middle East | Africa | Europe | Asia
GPAU Accredited Assessor
Management Consultant, The KPI Institute
GPAU Accredited Assessor
Mohamed Elmasry is a Management Consultant and GPAU Accredited Assessor specializing in Strategy Execution, Enterprise Performance Management, and AI-powered Performance Intelligence. At The KPI Institute, he supports government entities, large organizations, and SMEs across the Middle East in designing KPI frameworks, strengthening performance management systems, conducting maturity assessments, and improving executive decision-making.
He has contributed to more than 40 consulting engagements across diverse industries, including collaborations with USAID, UNIDO, and GIZ, combining international methodologies with practical implementation to help organizations achieve measurable and sustainable results.
Mobily, KSA | Riyadh Airports Company, KSA | ZATCA, KSA | GSTC, KSA | TAHAKOM, KSA | Soudah Development, KSA | Monsha'at, KSA | Cultural Development Fund, KSA | Albawani Group, KSA | Mohammed Bin Rashid Housing Establishment, UAE
Middle East
GPAU Accredited Assessor
Management Consultant, The KPI Institute
GPAU Accredited Assessor
Mohannad is a CEO with over 15 years of experience in the healthcare and biobank industry, holding a Master of Commerce in Marketing and a Bachelor's degree in Pharmacy. Recognized as the Most Visionary Healthcare Diversification CEO in 2023, he brings proven expertise in strategic leadership, operational efficiency, financial management, and performance management systems.
He successfully expanded Innovia Biobank (formerly BabyCord) operations across the Middle East, introduced pioneering genetic services, and implemented full automation systems that significantly reduced bad debts. As a Management Consultant and Auditor with The KPI Institute, he now delivers performance management system audits and strategic alignment engagements for leading government and private-sector organizations.
Innovia Biobank (formerly BabyCord), Jordan | The KPI Institute | Riyadh Airports Company, KSA | Zakat, Tax and Customs Authority, KSA | TAHAKOM, KSA | Ministry of Culture, KSA | Sanofi-aventis | GlaxoSmithKline | Dale Carnegie
Middle East | Europe | GCC
GPAU Accredited Assessor
Performance Management Consultant
GPAU Accredited Assessor
Muhammad Moustafa is a Performance Management Consultant and GPAU Accredited Assessor with 10+ years of experience in designing, implementing, and assessing Performance Management Systems that enable organizations to execute strategy more effectively. His work spans organizational maturity assessments, KPI framework design, performance governance, and executive facilitation, helping leadership teams strengthen decision-making and improve organizational performance.
At the Global Performance Audit Unit (GPAU), Muhammad has led and contributed to performance management assessments and advisory engagements for government entities and leading organizations across the Middle East. Combining consulting expertise with a background in business analysis and strategy execution, he brings a practical, evidence-based approach to helping organizations establish management practices that translate strategic priorities into measurable results.
Public Investment Fund (PIF), Saudi Arabia | TAHAKOM, Saudi Arabia | Riyadh Airports Company, Saudi Arabia | Health Holding Company, Saudi Arabia | General Secretariat of Zakat, Tax, and Customs Committees, Saudi Arabia | Mobily, Saudi Arabia | ZATCA, Saudi Arabia | Saudi Commission for Health Specialties, Saudi Arabia | Commercial International Bank, Egypt
Middle East | Africa | Latin America
GPAU Accredited Assessor
Performance Management Consultant
GPAU Accredited Assessor
Raluca is a Performance Management Consultant with 12+ years of experience in organizational assessment, strategy execution, and KPI systems. She has led assessment and advisory engagements that support organizations in strengthening governance, measurement practices, and organizational maturity.
As part of the Global Performance Audit Unit (GPAU), Raluca conducts maturity assessments to evaluate organizational capabilities, assess KPI frameworks, and support performance enhancement at corporate, divisional, and individual levels.
Assessments: Public Investment Fund, Saudi Arabia | Diriyah Company, Saudi Arabia | Solutions by STC, Saudi Arabia | Elm, Saudi Arabia | Vinamilk, Vietnam. Training & Advisory: Riyadh Airports Company, Saudi Arabia | Saudi Aramco MSSD, Saudi Arabia | European Parliament, Luxembourg | Department of Transport Abu Dhabi, UAE | Asian Productivity Organization, Mongolia, Philippines & Vietnam | Ministry of Economy and Finance, Cambodia
Europe | Middle East | Africa | Asia | Latin America
GPAU Accredited Assessor – Expert Level
Director of Consulting Services, The KPI Institute
Head of Strategic Partnerships & Growth, GPA Unit
Teodora is a strategy and performance management expert with extensive experience in advisory, maturity assessments, executive training, and strategic partnerships. As Director of Consulting Services at The KPI Institute, she advises organizations on strategy execution, performance management systems, KPI frameworks, and organizational alignment. She has led consulting engagements across government, healthcare, finance, telecommunications, energy, technology, and manufacturing among others, helping clients translate strategic priorities into measurable results.
As Head of Strategic Partnerships & Growth at the Global Performance Audit Unit, Teodora leads market expansion and develops collaborations with government entities, private organizations, and educational institutions across the GCC, Europe, and North America. She also advises the Center for Government Performance and the Center for Sustainability Performance on public-sector performance and sustainability initiatives. Teodora is also an academic researcher and international trainer, with work covering performance management, maturity assessment, leadership, sustainability, innovation, and digital transformation.
Advisory: Abu Dhabi Pensions Fund, UAE | Balmer Lawrie, UAE | Al Falah Holding, UAE | Advanced Electronics Company, Saudi Arabia | Al Kifah Holding, Saudi Arabia | Tamweel Al Oula, Saudi Arabia | HubTech and Al Quwa, Saudi Arabia | Saudi Information Technology Company (SITE), Saudi Arabia | Mobily, Saudi Arabia | Osool, Saudi Arabia | PIF, Saudi Arabia | Riyadh Airport Company, Saudi Arabia | Oman LNG, Oman | Power International Holding, Qatar. Training: DEWA, UAE | Dubai Ambulance, UAE | Dubai Municipality, UAE | Boehringer Ingelheim, UAE | ENEC, UAE | Lloyd Register, UAE | KPMG, UAE and Saudi Arabia | PwC, UAE and Saudi Arabia | King Fahad Specialist Hospital, Saudi Arabia | ZATCA, Saudi Arabia | Takamol, Saudi Arabia | Al Moosa Specialist Hospital, Saudi Arabia | Port State Control Authority, Saudi Arabia | SATORP, Saudi Arabia | Health Holding Company, Saudi Arabia | Zamil Industrial, Saudi Arabia | Royal Clinics, Saudi Arabia | Ministry of Education, Bahrain | Batelco, Bahrain | Abdullah Abdulghani & Bros, Qatar
Europe | Middle East | Africa | Asia | LATAM
GPAU Accredited Assessor – Master Level
Head of Research, The KPI Institute
Experienced Head of Research with over 10 years of expertise in performance management, KPI frameworks, and organizational performance systems. Leads the design and delivery of global research programs, publications, and training solutions within The KPI Institute.
Proven track record in managing international consulting and training engagements across multiple industries, supporting organizations in strategy execution, performance measurement, and capability development.
Assessments: Andes Petroleum Ecuador | Solutions by STC, Saudi Arabia | Saudi Telecom Company (STC) | Saudi Information Technology Company | Al Kifah Holding | TESENA Indonesia | SITCO Saudi Arabia | Red Sea Global Saudi Arabia | Mobily, KSA | Soudah Development, KSA. Consulting & Advisory: Intesa Sanpaolo Bank | Garanti Bank | Raiffeisen Bank | Albawani Holding, Saudi Arabia | KOC – Kuwait Oil Company | Ministry of Housing, KSA | National Housing Company | Communications, Space & Technology Commission (CST) | Mohammed Bin Rashid Housing Establishment, UAE
North America | Europe | Middle East
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